How to boost your keywords rank in 4 ways

Do your keywords need to increase rank?

The 2020 Google Core Updates made many SEOs tough and saw their ranking in the Search Engine Results Pages (SERPs).

By reading this post, you will learn how to increase your keywords rank on Google.

Try before and after strategy. Go to SERPRobot and check your keyword's SERP status. Then, follow these strategies to increase your keyword rank. Here are the instructions for using SERPRobot.

This post provides you with an SEO evaluation, SEO tool, and SEO methods to increase the rank for each keyword promoting in SRP.

These actionable SEO strategies are useful before and after publication.

Are you ready to find out how to rank your keywords on Google?

If you are not talking about SEO in 2021, you should be

Organic search engine optimization is one of many marketing channels that can benefit your website or online business, as long as you know what to do and in what doses.

It is important to remember: Like any other advertising and marketing method, even in Google keyword optimization, it is not possible to guarantee promises (and especially not to guarantee placement in search results).

Whoever thinks that organic promotion means that controlling Google's search results is better than advertising itself in other ways.

Of course, without the help of a professional, you will not be able to reach these results or quickly, and therefore you should look at SEO costs to see what you can get for your budget.

What is SEO?

A comprehensive combination of practices, theories, and correlations between multiple variables makes it possible to increase both site visibility in search results and the number of entries from these results.

Today SEO also includes many other areas, such as user experience (UI / UX), conversion improvement (CRO, conversion rate optimization), and other things that inspire surfers to act in certain ways.

How to get your keywords rank boost in GoogleStep 1 - Check the site: Does Google know your site?

There are various tools you can use to check if your site is indexed. If your site is already indexed by Google Search Console, this command will give you scanned pages in the archive. If the search results do not show a page from the site, Google may not have reached it, and you should investigate:

Has the domain been acquired recently? If yes, then you should give Google time to visit the site. It is recommended to put a link on your site to another site already indexed.

Check to see if the site is blocked from crawling by tag or robot / serial number/no follow file. In this case, it is appropriate to contact the programmer or the person who sets up the site and find out about the problem.

Check to see if the site has been penalized by Google. Punishment at Google is the result of amateurish or incorrect adaptation from its base. Connecting the site to Google Search Console will answer this question.

Can the site be customized?

Not every website is built for SEO, and the issue needs to be clarified before starting work.

The two most important parameters for customization: You need to control each page individually.

On every page of the site, whether existing or new, you should have the ability to change the title tag, meta description tag, and meta tag (the meta keyword tag tells search engines what the topic of your post is).

You should also be able to add pages to a site without restrictions. One of the corners of SEO is updating the site regularly. Make sure you can add pages to the site.

If necessary, increase the storage package. Another important parameter is the implementation of the tracking code to obtain statistics - how many surfers entered the site, where, and more.

Without this data, it would be difficult to track the success of the site. You can use Google Analytics service or other available services.

After connecting to Analytics, it is recommended to connect the site to the Search Console (Google Search Console), which will indicate about "Site Health" - error pages, duplicate or missing titles and descriptions, inbound links, sites. Reasoning Questions to appear on Google and/or Surfer and more.

Instead of messing around with different codes and embedding them in different places on the site - you can embed all the necessary code using Google Tag Manager. It is a type of "container" that can contain all the code you want to embed on a site or application.

Step 2 - Keyword Research

Now you need to choose the words in which you will promote the site. How do you do that? If you advertise for a fee on Google, you have full access to the famous keyword tool, which will give you information about search volume, cost-per-click, and more.

If you don't advertise for a fee on Google, the tool will only rank the search volume (better than nothing). There are also optional free tools like Ubersuggest, the main limitation of which is checking each word individually (in Google you can enter a long list of words).

Nevertheless, Ubersuggest is a great tool for word research. Be sure to choose the right language and country before you start.

Here is a Ubersuggest tutorial.

If you still have the option of using Google's keyword tool, go for it. There are many Ubersuggest options like Google Keyword Planner and Keywords Everywhere.

Which words should be checked? Check the words related to the business area of the site.

Keyword Research with Google Keyword Tool

When it comes to organic research on Google - it is possible (but not desirable) to ignore the "Contest" column and the "Quote" column in the Google Contest Tool.

These columns are more relevant to sponsored advertising in the AdWords system, although in the end they also have some connection to organic promotion.

The more advertisers are willing to pay per click for a particular phrase, the more competitive the phrase is and the more converts they end up with. The price per click combined with the level of competition indicates the profitability of the website or online business.

Step 3 - Competition Testing: Google Placement!

If the sites you are competing with are well placed in Google, there is nothing better than participating in the size of the competition in front of them.

How do you know? You can use several methods:

Manually check which phrases appear in the title and description on each page and whether the competition venue is located on the first page for these phrases.

Phrases can be found on competing sites through the site operator or the Screaming Frog software. You can use SEMrush, which displays key locations for the sites we test.

The free version is definitely limited. As with any other marketing strategy, it is important to understand the market size and degree of competition faced by SEO.

To get an early idea of who the contestants are and how competitive they are - do a simple Google search of the keyword phrase you want to rank for.

If we look for the phrase "men's shoes", we can see that 898,000 results have been received (expressions of more than one word should be checked with quotes, for the exact result). If we search for the term shoes, we get 11.8 million results - a sign that the phrase (possibly compared to men's shoes) is more competitive.

Step 4: Choose the phrase for ranking

Once you decide which words to rank according to your site's areas of expertise, you need to "pair" between the pages on the site and the words you choose.

A keyword phrase of 1,900 searches per month will be (usually) more difficult to rank than a phrase of 390 searches per month and should be taken into account in advance.

If the site is related to shoes, for example - the home page may be promoted in the general expression "shoes" or "shoe store" (the home page is usually the strongest of the other pages on the site).

More internal pages can be promoted in other words depending on the internal logic of the site: the women's shoe page will be promoted in the phrase "women's shoes" and so on.

Wrapping up: how to see your keywords get a rank boost

Important to remember: Do not select keyword phrases that do not represent the site offers, even if they have a large number of searches. Users should get a relevant result, not just a page that sits in the first result in Google.

Relevance is the name of the game here. It is time to start learning more about SEO for a more profitable 2021.

to recap:

How to boost your keyword rank on Google:

Do an SEO evaluation. For example, you need to make sure that your website is indexed on Google. Do keyword research. For example, you can use the keyword Everyware or Ubersuggest, the keyword Everyware optional. There are many options of keyword research tools that are both free and paid. Check your competition. On Google, search for your keyword phrase. Make sure you choose keyword phrases for which you can potentially rank. For example, if your website is new, you may want to choose keywords with low monthly searches because you may not have received much competition from readers.

Readers, please share to marketing and bloggers wanting to see more search engine traffic in 2021, learn how to boost your keywords rank on Google.

I look forward to your thoughts in the comments section: How do you boost your keywords rank?