What is a digital marketing Full explanation

what is digital marketing If we talk about today's time, everything has gone online? Or simply say that the Internet has changed our lives. We are easily availing of the facilities available online through our phone or laptop through the internet.

Today, we can do or are easily doing online shopping, online payment, ticket booking recharge, bill payment, etc. through the internet. Due to this internet trend of consumers, businesses are adopting digital marketing.

If we look at the market, then about 70 to 80% of people research online before purchasing any product. And only on being satisfied that they buy or take service of that product. In such a situation, digital marketing becomes very important for any company or product, due to which digital marketing is gaining a lot of importance.

What is the real meaning of digital marketing 

Digital marketing means that we work to deliver our products and services to consumers through a digital medium which we call digital marketing. We can do digital marketing through the internet by connecting through a laptop, computer, mobile phone, website, or through any application.

An attempt to introduce digital marketing was made in the 1980s, but it could not succeed later it came into vogue in the late 1990s. Since then, it has been named and used.

In fact, digital marketing is a simple means to reach customers easily. Which can be used to connect with new customers or to reach new customers easily. It fulfills the target of marketing activities to reach more customers in very working time. Which we also call online marketing

Through digital marketing, you can keep an eye on their activities and their trends, along with making their product or service accessible to the customers. The choice of the customer is exactly what he wants and how these saris can be discussed through digital marketing.

Why digital marketing is important.

In this modern era, almost everything has been modernized. Internet is also in this order. Which is spreading like a forest fire today. As far as the internet is concerned, it is playing an important role in promoting digital marketing. Which makes digital marketing quite important.

In this Bhaagam Bhaag Zindagi, people lack time, because they are handling more and more work in their work time. But the internet is now available everywhere. Through which people are connected to each other. Through social media, they are sharing their feelings with each other. Because a person can use the Internet easily at any time. Due to this digital marketing is making its place today. Which increases its importance.

People can get their choice of mind easily through the internet at their convenience. Because people are now cutting down on going to more markets. In such a situation, digital marketing is the only way to make the product and service accessible to people in a short time. Which saves the precious time of the consumer.

Digital marketing demand

Change is the rule of nature. These changes have made life easier. There is a lot of difference between life before and the life we are doing today, it was not possible before. Today is the age of the Internet. All classes of people are connected through the Internet. This has made it very easy for the customer and the merchant to connect with each other.

If we talk about digital marketing today, its demand is emerging very strongly. Because the merchant is getting easy customers here. Due to this the demand for digital marketing is increasing day by day. In earlier times, merchants had to use newspaper hoarding banners to promote their products, but today they are able to reach their products easily through Google, YouTube, and Facebook.

Types of Digital Marketing

The Internet is the only means of digital marketing. Through the Internet, we can do digital marketing only by resorting to different websites. You are being given information about some of these types.

(1) Search Engine Optimization [SEO]

This is a technique that places the search result of your website on the first page of the search engine. Which helps to succeed as many of us as possible. For this, we have to make our website according to the search engine's instructions. So that our page appears at the top of search engine results.

(2) social media

Social Media is actually a group of websites. Through social media such as Facebook, Twitter, Instagram, Linked In, etc., a person can reach his thoughts to thousands of people. Social media is a powerful and strong medium for advertising. Through this, we can make our products and services accessible to the maximum number of people through advertisement.

(3) Email Marketing

Email is used to reach the logo of any product, it is called email marketing. Email marketing is definitely an easy way out for companies. Because from time to time, companies keep on bringing offers or new offers to the consumers, so that they can easily reach people through email.

(4) YouTube channel

Most users use YouTube channels to watch videos. There is a large number of people here. Producers use YouTube channels to make their products accessible to people through video.

(5) Affiliate Marketing

By placing a link to the products of any e-commerce company on the blog website, people get a commission on purchasing that product through that link, this process is called Affiliate Marketing.

The conclusion

Digital marketing has become such a tool. Which can increase your business. Digital marketing completes the task of establishing a good rapport between producers and consumers. Due to this all the people are getting benefited. Thank you