What is Content Marketing Full explanation

What is Content Marketing & How to Build Your Content Marketing Strategy in 2021

 Today we are going to completely define content marketing, tell you why it is the best way to grow your business, why most people fail, and our best tips for success.

We are content marketing practitioners.

We have done it for our company and other companies.

So if you read this entire post, we promise you won't have to search for another answer on content marketing.

After reading this post there should be nothing else to work on.

Now let's get started.

The power of content marketing

Rather than getting excited about what content marketing is, we give you an example of content marketing from the customer's point of view. Let us show you how content marketing convinced us to buy someone else's products.

If you can fully understand this example, you can fully understand the power of content marketing.

So let's jump to

5 years ago, this person was involved in a serious car accident. He was rear-ended in a 4-way car accident.

As a result of the accident, he had two herniated discs. And since then he had back pain.

Over the years, he saw chiropractors, physical therapists, massage therapists, Nothing worked for him.

So a few months ago when his back pain came back, he found me on YouTube to find ways to reduce his back pain.

He watched videos that he liked.

He saw videos that he didn't like

But the channel he liked the most was Bob and Brad. He was fun, informative, and had a ton of videos on his channel.

After watching some videos, he referenced a book to read and understand how it works. So he bought it right away, not knowing that it was a belief developed for him through his videos, which led him to buy it.

He found the book and literally read it for 3-4 hours from start to finish. It was small but extremely valuable.

Information was gold, he had never found it before. This allowed her to take immediate control of his back problems.

He discusses the anatomy of the back, how poor posture contributes to back pain, and teaches you how to reverse it.

In addition to these DIY solutions, he has also mentioned products that can help with his back pain, such as a lumbar support cushion.

He made so much sense that he bought it right away.

He didn't see any contestants. He didn't care if there was a cheaper alternative.

He wanted to buy it directly from the author of the book to get the results he expected.

Over time, he solved the problems behind him and bought several of the author's books on other topics, such as books on neck and knee pain for his family.

He has defended the author and they don't even know who he is.

And that our friends are the power of content marketing.

Let's define it.

What is content marketing?

Infographics

Content marketing is the use of content to market your business.

Content is everything you create that interacts with the user: blogs, videos, infographics, social media posts, downloadable PDF files, etc.

Content is a way that people can learn about your business, in a non-invasive way. They consume your content, trust you as an authority, and are more likely to try to do business with you as a result.

Sounds simple right?

Problem with content marketing

Still, why is content marketing so difficult for most people to understand for your business?

Why is marketing not the most popular and popular form of marketing today?

Why don't you use content marketing?

We'll tell you because content marketing is slow to work and hard to measure at times.

Use the example we give you.

The man spent about $ 250.00 on the products of the author of the book he had read.

For example, the author spent $ 10,000.00 to create the content. He also indicates that 3 months passed and 10 other clients did exactly what the person had done: read the book and spend $ 250.00.

It's $ 2,500.00 in income.

Many people we know will look at it and say "I spent $ 10,000.00, but I only made $ 2,500.00. Yeah, the numbers don't add up here. Let's cut it down."

They choose a short window to measure ROI and don't realize the long-term impact of the material.

But if 300 people make the same purchase as the person who made in our example in the next 2 years, the company would have earned $ 75,000.00 from the $ 10,000 investment.

The reason most companies fail at content marketing is that they have a short-term mindset towards content marketing.

They want it to work in 3 or 6 months. And when it isn't, they give up

But content is king.

Content lasts forever.

So your content ROI window of 1 month, 3 months, and sometimes even 6 months is just immature.

Read this:- Video Marketing: How Long Should Your Videos Be?

For the example we use, we don't see this book becoming less relevant in the next 10 years.

Guess what else? The first edition of this book was published in 1980, 40 years ago!

The author has passed away and is still making money from this book! We promise we won't make it.

So hopefully this example will teach you the power of materials and how you can help motivate people to buy your products.

How Internet Content Marketing Improves

Content marketing is nothing new and has been the way of marketing for decades.

The only thing that has changed is the Internet: The Internet has transferred the power of content from publishers to whoever wants to create it.

For example, think of television. The TV show you watch is content. The ads shown in the middle are ads that companies use to draw attention to content.

Advertisers try to choose networks and events, like Superbowl, to advertise to their target audience. They are trying to advertise on shows related to their offerings.

Therefore, this is the reason why companies like Nike and Adidas sponsor major sporting events. The game event itself is attention-grabbing material and they are advertising to capitalize on it.

So how does the Internet give businesses an edge?

The Internet has provided an opportunity for everyone to create and distribute content.

Why content is king

Your business can create content that attracts massive attention. And you can design it to accurately relate to your products and services, resulting in a higher conversion rate than any other form of advertising.

When people trust your content and add you as an expert, you effectively end up with your competition.

Things like prices don't matter anymore.

Your customers no longer have to evaluate every product on the market to make a decision. People really want to work with you because they trust you. Period.

When you reach that level of success in your business, you become invincible from a marketing point of view.

And that is why content marketing is the most effective form of marketing that still exists today.

This is not an idea. The figures already prove this theory.

All it takes is for Google searches to see that content marketing is 10 times cheaper than other paid advertising strategies.

Read this:- 8 marketing predictions for 2021

And all it takes is a long-term commitment on your part and the right content marketing strategy.

But what exactly is a content marketing strategy?

A content marketing strategy is a clear plan of action for marketing your content. You can do this by:

How to build your best content marketing strategy in 2021

# 1 Determine your brand story

The hardest part of content marketing is figuring out what you are going to talk about in the world.

The easiest way to do this is to start with why you started your business. Or think about the problems your products solve.

write it out. Write down all the pain points of your customers that may motivate them to buy your products or services.

Think of all the questions people ask you when buying your products.

Your customers' issues should be the focus of the content you create. After all, it is what you are trying to help.

# 2 Develop quality content

Everyone thinks you have to create a million pieces of content to be successful in content marketing.

You do not

What you need is quality material.

More than 2.5 million pieces of content are published every day.

Read this:- Marketing Vs Advertising

Believe us, the world is not suffering for more material. What they want is quality content.

Quality content provides a unique perspective and undeniable value.

Don't let this tension fade, all the qualities are in your brain.

That's right, as a business owner, you are already an expert in the field.

You just have to take your experience and show your point of view to people.

He likes to go to BMW and speak directly to the person who designed the BMW. You can probably get more value than you would by talking to someone who just started last week.

If you can, be as involved in your content strategy as possible.

You are the expert.

You are what your customers want to hear. You are quality in your content.

This does not mean that you have to produce all of your content. In fact, many people do not do this.

We can advance how the greatest celebrities have written their books.

But what this means is that you need to set the stage for your content. Just give high-level instructions.

Share a case study with your content team on how you helped take the customer from A to B.

At a minimum, you must demonstrate your expertise through your content to create value.

Then, and only then, will your content be considered "quality content?"

# 3 Include offers at every stage of your content

Every piece of quality content should be brought to people to do business with you.

For example, social media posts should eventually lead people to your website or web blog.

Your blog post should eventually lead readers to subscribe to your email list.

And your email list should eventually lead people to your site to buy your stuff.

You can do that by creating value at every stage of your content.

Don't just ask people to join your email list, include a related offer at the end of your valuable content. Give people something in return for deepening their commitment to your company.

And this requires a 100-page e-book. It can literally be a 2-3 page guide or checklist that re-emphasizes the key points of your blog and goes a little further.

# 4 Promote your content

You will fall flat on your face if you do something that nobody sees.

You need to form sure people see your content.

If you start from scratch, you probably need to start with some form of advertising.

For example, you can use social media ads to promote your content, such as enhanced Facebook posts or promoted tweets.

nd, over time, you will increase blog traffic, in which you can encourage people to join your email list for more valuable content.

Promoting your content becomes much cheaper once you accumulate a large number of email subscribers and social media followers.

Once you're done, you can rely less on advertising to build your brand.

Quick recovery

These are our biggest tips for leveraging content marketing to grow your business. Now, bring it home.

What is content marketing?

Content marketing is the use of content to plug your business. Content includes any content created by your company for consumer consumption - blogs, e-books, social media posts, etc.

Why is content marketing the best form of marketing?

It eliminates competition, instills unconditional confidence, and is 10 times cheaper than traditional forms of long-term advertising.

How to get started with content marketing?

By determining your brand story, developing quality content, adding value to every stage of your content, and ensuring that people actually see it.