How to drive traffic and sales with landing page?

What is a Landing Page? How to Drive Traffic & Sales With Landing Pages

 Today we are revealing some tips and tricks along with answering that question which helped us achieve a 43% conversion rate on this landing page.

Best thing?

You don't need to be a marketing Master to understand this.

And with the quick information provided in this post, you can easily apply these tips to create an easily changing landing page.

Let's jump right in!

What is a landing page?

It refers to a destination page created for a specific audience with a specific goal.

Think "one page, one purpose".

This page should have a clear call-to-action to eliminate any opportunity for your audience to move away from your call-to-action.

And due to the laser focus of the landing page, successful pages are:

High conversion rate

Preoccupation increased

Leads to better quality

Pay better attention to your message

They distract from all other options that do not directly point towards your conversion goal.

If you have a home page, are these pages necessary? Yes.

If you already have a great website, should you use them? Absolutely!

Should you use these pages, even if you don't have a high amount of website traffic? Most definitely!

Know that there are two types of landing pages and that you use each depending on your goal.

Landing Page Type

1. Lead Generation Landing Page

The goal of this page is to collect leads for your business.

Now, you can complete a lead generation landing page in two ways that you are targeting and are in the process of buying.

If someone is in the research phase of the purchase process, you should offer some type of downloadable content that is educational in nature and provides value to your landing page.

The e-books, checklists, and webinars in this downloadable content work very well for our customers.

Here is an example of a lead generation landing page for someone in the research phase:

Providing value creates a win-win scenario for you and the potential customer as they get answers to their questions and you get brand awareness, recall, and contact information.

This is usually within the sort of email.

If your audience is in the buying phase of the buying process, then you should be directly on your landing page.

This can be done by identifying the problem, establishing your company as a solution, and asking for contact information through your call-to-action.

It also creates a win-win scenario for you and the potential customer as they find a solution that can help them, and you have the opportunity to leverage the customer once.

Here is an example of a lead generation landing page for someone in the purchase phase:

2. Click through the landing page

This type is popular among eCommerce, course, and SaaS companies because they forgot to try to grab a lead and call-to-action button, you can buy right into the checkout flow.

Characteristics of a high converting landing page

Social media advertising results

Now that we know two types of landing pages, let's discuss the common features of a high conversion landing page:

Navigational menus are extracted.

As previously mentioned, high converting landing pages focus on one goal, your call-to-action.

To aid in this goal, remove navigation from your landing page to help keep visitors focused and avoid clicking elsewhere.

Above the fold are call-to-action buttons.

Above the fold refers to the top part of a web page and therefore appears without scrolling down the page. You can also place these CTAs at the bottom of the page.

Why?

There are people that land on your landing page and can be able to move forward together with your CTA. You want to give them that option.

This is what needs more information for those who will scroll to the bottom of your page.

Place the CTA at the bottom of the page so that the people who make it are able to take an action.

The call-to-action button text reflects what the next or end result of taking the action will be.

Think of your CTA button like a GPS.

Most people do not travel along a road until they take them to the destination of which they are aware.

Use your CTA button to obviously state what is going to happen as a result of clicking. Common CTA button text includes:

Sign up

Join Now

A call schedule

... a simple guide to others "click here"

Last Takeaways

take this!

A clear understanding of what a landing page is, the types of pages you can use, and the characteristics of a high converting landing page.

Having one for your business will definitely help boost your sales, awareness, and conversions, especially if you follow these tips and tricks that we shared.

But if you need help creating a landing page that will definitely give you the results you want, then we have you covered! Additionally, we also provide a variety of marketing solutions that you can use to grow your business.